Why does finding influencers manually take so much time?
Finding relevant influencers manually consumes a lot of time. It is because of the lack of instant availability of information like influencer’s niche, performance, audience demographics etc.
To get this information, we spend hours of time analyzing the influencer profile, copying & pasting the data, and updating the influencer list in the spreadsheet.
And it’s obvious, right?
To shortlist and finalize 10 influencers for your campaign, you’ll have to list at least 20 or 30 influencers, and your spreadsheet rows keep growing.
It’s the most time-consuming yet unproductive job that no one wants to be part of. The worst part? You can’t skip it.
How does finding influencers manually impact the stakeholders?
- To a Marketing Executive, it adds no value to their portfolio.
- To a Marketing Head, it’s an unproductive task but demands hours of the team.
- To a CEO, the expected returns from the marketing resource go for a toss.
How to find influencers faster?
Instead of making a list of influencers and validating their niche manually, you can use Qoruz to shortlist all the niche-specific influencers in one go. The influencer finding process comes with 2 values.
- Accessibility to more influencer options.
- Influencer filtration based on your niche.
- Influencer filtration based on KRIs (bonus).
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Accessibility to more influencer options
Qoruz has an open database of 3 lac+ influencers associated with the platform. Create a free account with Qoruz in less than 10 seconds and get instant free access to all the influencers.
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Influencer Filtration based on your niche
In the influencer search bar, type in and select your niche. If food is your niche, select food, and the platform will pull the list of food influencers in India. You can filter the influencer list even more by selecting registered influencers onboarded after verification.
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Influencer filtration based on KRIs
Apart from filtering influencers based on your niche, you can also filter them based on the influencer’s performance metrics like engagement rate, follower range, etc.
Perks:- This is a data-backed metric and gives ROI projection when you set up the influencer marketing budget for your team or get approval from your top management.
