Marico + Qoruz Analytics
Marico utilized Qoruz’sextensive data to develop a robust influencer analysis strategy.
Qoruz covers 4 Social Media Channels for now. You can search for influencers from Instagram, YouTube, Facebook & Twitter using Qoruz Influencer Marketing Platform.
Based on your campaign objective, you can filter influencers based on options like categories, topics, keywords, hashtags, gender, location, marketplace cost, follower count, engagement rate, audience demographics etc.
Qoruz has custom pricing plans to accommodate your campaign needs. Based on how frequently you run influencer campaigns, we can work on the number of influencer profile views, reports, influencer reachouts, etc. with a custom budget.
With this full-fledged influencer marketing platform, you can monitor your influencer marketing campaign in real-time with insights like engagement %, historical vs. actual engagement, customer sentiment, word cloud based on keywords & hashtags etc. You can generate multiple reports as well by changing the metrics if needed.
Yes via the Qoruz influencer marketing platform. It includes the influencer’s audience age, gender, location, occupation, ethnicity etc... As a result, it will also allow your brand to connect more authentically with its audience.
Influencers nurture strong, personal connections with their followers that brands cannot achieve today. The bigger the brand, the harder it is to be close and personable with your followers.
Influencers have the ability to sway the purchasing decisions of their followers due to their expertise, charisma, or authority. By also letting followers into their lives, influencers manage to build powerful relationships based on loyalty and trust.
This is why an increasing number of companies are opting for influencer marketing.
Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.
The truth is:
There's a lot more to consider behind the scenes.
From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.
From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.
With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.
Here are a few simple steps to help you reach out to influencers:
An influencer marketing platform is a standalone software used by brands and agencies for their influencer marketing campaigns.
It should include influencer discovery tools with a massive searchable database of potential influencers with flexible filters. Also, should hae campaign planner and campaign tracker to optimize the campaign for better ROI.
As the world’s largest Social Media platform, Facebook is perhaps the best influencer marketing platform in India. Facebook influencers can often reach more targeted audiences than even the platform’s advertising algorithms, resulting in more successful marketing campaigns.
A 2016 survey found that 32% percent of influencers favored Facebook, compared to the next-highest platform, Instagram, at 24% percent.
Think of these pointers when choosing an influencer marketing platform for your brand or agency.
Influencers either charge the brands to promote any product or do the barter deals in exchange for goodies. However, all the influencers will not promote a product just for money.
Brands should necessarily note the following points to make sure an influencer promotes your brand. Make sure you reach out to the right influencer for your brand. Educate the influencer about the product and the campaign.
As a brand or agency, you can start an influencer marketing campaign by following the below steps.
As a brand or agency, you can start an influencer program by following the below steps.
Influencer marketers select leading, niche content creators relevant to your industry to improve brand awareness, increase traffic, and drive your brand's message to your target audience.
These influencers get compensated either with money or goodies. That is how influencer campaigns work.
Before starting any influencer campaign make sure you look into the below give points.
You can manage an influencer marketing campaign better by:
The most used platform for influencer marketing is Instagram. Concerning the budget allocation for influencer marketing, 69% of marketers plan to spend the most on Instagram.
For more relevant questions like this, check the important questions to ask before choosing your influencer marketing platform.