Choose Qoruz, a Better Alternative to Traackr
From advanced discovery tools to real-time reporting, Qoruz is the ideal choice for brands seeking success in influencer marketing.
From advanced discovery tools to real-time reporting, Qoruz is the ideal choice for brands seeking success in influencer marketing.
| Key Considerations | Qoruz | Traackr |
| Free Version | ||
| Free Trial | Custom, on-demand | |
| Dedicated Support | ||
| Influencer Database | ||
| Influencer Audience Insights | ||
| Influencer Search Flexibility | ||
| Platform Pricing Transparency | Usage-based | Hidden |
| Actual Cost of Influencers | ||
| Campaign Reporting |
Qoruz offers unparalleled discoverability for brands, helping discover the right influencers for the campaign objectives. The vast influencer database and curated lists make finding even the top-performing influencers in a particular niche easy.
Even with the vast database of influencers, Traackr fails to provide brands with the validation of the credibility of the influencer. The manual addition of influencers to the platform still prevails, making it challenging in the discoverability phase.
| Key Considerations | Qoruz | Traackr |
| Audience based search | ||
| Category based search | ||
| Curated list of influencers | ||
| Follower growth rate to identify bot followers | ||
| Validating influencers credibility | Qoruz score |
The campaign summary overview in the planning feature helps brands quickly analyze their influencer options, request cost estimates, and streamline the planning process for a more efficient and effective campaign.
When planning a campaign, brands can view the average views, likes, and costs in the Traackr platform. But the plan is available to access only online and not for downloads to share with respective brand stakeholders.
| Key Considerations | Qoruz | Traackr |
| Creating and downloading campaign plan | ||
| Requesting cost of shortlisted influencers (by yourself) | ||
| Summary of shortlisted influencers (average likes, views, deliverables, influencer cost, engagement rate, CPE, and CPV) | ||
| Content Inspiration |
Qoruz simplifies the influencer outreach process by providing you with direct influencer contacts, eliminating wait times and streamlining communication. With Qoruz, you can form good relationships with influencers and run effective influencer campaigns.
The Traackr platform is not updated with influencers' contact information for brands to contact them directly. Brands can email influencers, which is tiresome. The chances of influencers noticing emails and reverting to their availability or cost details consume most of the brand's time (follow-ups included.)
| Key Considerations | Qoruz | Traackr |
| Contact details of the influencers | ||
| Direct reach out to influencers |
Qoruz provides real-time insights into your campaign's performance with detailed reporting and analytics. Our reporting feature offers actionable insights that help you optimize your campaigns and achieve better ROI.
Traackr's real-time campaign insights are often called out for inaccuracies (i.e.) there's a delay in the data update. Traackr doesn't provide comparison data of the historical and current data of the campaign performance.
| Key Considerations | Qoruz | Traackr |
| Influencer performance insights | ||
| Real-time campaign tracking | Inaccurate most of the times | |
| Access to team members to the dashboard | ||
| Historic vs Current campaign reach data | ||
| Campaign content insights (Comment sentiment and Common words in posts) | ||
| Competitor previous campaign report analysis | ||
| Campaign report download | ||
| Complete control over the campaign |
Qoruz score is an influencer credibility verification that brands can use to make informed decisions when choosing influencers to work with. The Qoruz Score considers an influencer's follower count, reach, engagement, quality of content, and audience demographics to provide a comprehensive rating that helps brands find the right influencer for their campaign.
Qoruz platform is updated with the influencer's cost and contact details. Brands can quickly find and contact influencers, as well as get their campaign up and running in a short amount of time. This helps brands maximize their campaign impact and achieve their goals on time.
Qoruz's real-time reporting allows brands to track campaign performance live and compare historical and present data. Clear ROI metrics and access to team members in the dashboard help make informed decisions for their future campaigns.
Qoruz is designed to be user-friendly and easy to navigate. The platform is self-explanatory; even a professional with less knowledge of accessing the SAAS platform can use the platform with ease. For starters, you can also access product demo videos readily available or get an onboarding session from the product experts.
Qoruz platform provides full transparency into your influencer marketing campaigns, from influencer selection to campaign execution. You can have complete control over your campaigns, eliminating any dilemma or uncertainty about how your campaigns are performing.
You can. Qoruz Score evaluates an influencer's credibility based on several factors, such as engagement rate, follower count, and audience quality. This helps brands identify and partner with credible influencers who can deliver real value and impact to the brand's campaigns.
