Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.

The truth is:

There's a lot more to consider behind the scenes.

From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.

From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.

With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.

Here are a few simple steps to help you reach out to influencers:

1. Search and make a list of your preferred influencers
2. Prioritize them based on your marketing needs
3. Gather contact information (most likely email) of each influencer (you can usually find this directly on their social media profile or website)
4. If there is no contact information, send them a direct message on their social profile.
5. Craft a concise message introducing yourself and your brand, what you love about the influencer's work, and how a collaboration would be mutually beneficial. Write your campaign expectations and brief in the latter half of your mail or message.
6. Here what they have to say and find suitable conditions for both parties to begin your partnership.

Barter deals are something in which the influencers are rewarded with the products or goodies to post their content on Social Media handles.

Influencers either charge the brands to promote any product or do the barter deals in exchange for goodies. However, to convince an influencer to work with you:

1. Make sure you reach out to the right influencer for your brand.
2. Educate the influencer about the product and the campaign.
3. Make sure the campaign's content looks unique and does not breach the guidelines of the Social Media platforms.

You can make an influencer plan by following the steps below:

1. Select the right set of influencers for your campaign.
2. Check the influencer's historic brand collaborations.
3. Negotiate with influencers regarding the commercials and finalize the pricing.

Either you can take up all the mentioned steps manually. Or you can prefer any influencer marketing platforms which automates the whole process.

Influencer rate is calculated by the influencer's follower count, engagement, and popularity on their Social Media channels. Besides that, based on channels, Instagram influencer rate and YouTube influencer rate also vary. Also, industry benchmarks and peer players play a vital role in deciding influencer commercials.

The duration of an influencer campaign does not have a fixed pattern. It is to be decided based on multiple factors like the product/service you sell, the ticket size of your product, the goal you want to achieve out of the campaign etc.

You can also reach out to our servicing team, to sketch a influencer campaign plan based on your business need.

Influencer collaboration charges vary based on different metrics. They are follower count, engagement rate, growth rate, etc. To understand the commercials of influencers, you can reach out to them manually on their social handles.

To simplify this commercial understanding process, you can signup with influencer marketing platforms and access the commercials of various influencers from India.

Influencer charges vary based on different metrics. They are follower count, engagement rate, growth rate, etc. To understand the commercials of influencers, you can reach out to them manually on their social handles.

To know the influencer charges, you can signup with influencer marketing platforms and access the commercials of various influencers from India.