Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.

The truth is:

There's a lot more to consider behind the scenes.

From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.

From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.

With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.

Here are a few simple steps to help you reach out to influencers:

1. Search and make a list of your preferred influencers
2. Prioritize them based on your marketing needs
3. Gather contact information (most likely email) of each influencer (you can usually find this directly on their social media profile or website)
4. If there is no contact information, send them a direct message on their social profile.
5. Craft a concise message introducing yourself and your brand, what you love about the influencer's work, and how a collaboration would be mutually beneficial. Write your campaign expectations and brief in the latter half of your mail or message.
6. Here what they have to say and find suitable conditions for both parties to begin your partnership.

You can access the influencer profiles by checking the influencer's insights directly from the influencers. But most often, there will be no response.

In such cases, you can prefer using an influencer marketing platform. It breaks all the analytics and status for you to assess and measure the success of the particular influencer.

You can track influencers manually by connecting with them through their Social Media handles. You can do it manually by using several influencer marketing templates available.

Or there are several influencer marketing platforms in the market to track the influencer performance, growth, and many more metrics of influencers.

You can measure influencer marketing performance by running a post-campaign analysis. The analysis metrics include cost per engagement (CPE) and cost per view (CPV).

You can also measure the campaign success by observing a surge/decline in the number of signups/downloads or any other engagements related to your product.

You can measure influencer marketing results by running a post-campaign analysis. The analysis metrics include cost per engagement (CPE) and cost per view (CPV).

You can also measure the campaign success by observing a surge/decline in the number of signups/downloads or any other engagements related to your product.

Influencer tracking is the process of measuring influencer campaign performance metrics. It includes influencer engagement, reach, and impressions that help brands decide for future campaigns.

Gather this data in an easy-to-read and easy-to-share dashboard by fetching posts from those specific accounts.

KPI is the measurement criteria set by the brand to understand if the influencer campaign executed by the influencer is successful or not. KPI refers to Key Performance Indicator.

KPIs vary among brands based on the campaign's goal, the brand audience, etc. A few standard set KPIs by brands are reach, impressions, clicks, engagement rate, video views, etc.

To get transparency on whether the KPIs are met in an influencer campaign, you can run influencer campaigns with reliable influencer marketing platforms.