Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.

The truth is:

There's a lot more to consider behind the scenes.

From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.

From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.

With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.

Here are a few simple steps to help you reach out to influencers:

1. Search and make a list of your preferred influencers
2. Prioritize them based on your marketing needs
3. Gather contact information (most likely email) of each influencer (you can usually find this directly on their social media profile or website)
4. If there is no contact information, send them a direct message on their social profile.
5. Craft a concise message introducing yourself and your brand, what you love about the influencer's work, and how a collaboration would be mutually beneficial. Write your campaign expectations and brief in the latter half of your mail or message.
6. Here what they have to say and find suitable conditions for both parties to begin your partnership.