With influencer marketing campaigns taking larger chunks of companies marketing budgets every day, marketers and influencers need a universally reliable system to make better, more informed decisions.
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers using the power of data.
The Qoruz score is an aspirational step towards making influencer marketing more transparent, effective, and informative for both marketers and influencers around the world.
The Qoruz score includes the following metrics, each given different weightage. The metrics are drawn from within a limited time frame or number of posts to ensure the numbers are up-to-date and unbiased.
Average of all likes excluding posts with abnormally high likes.
Total number of followers for a profile.
Average of all comments excluding posts with abnormally high comments.
Percentage increase/decrease in followers over limited time-period.
Average of all video views excluding posts with abnormally high views.
Percentage of (Number of engagements on a post/Total number of followers).
As mentioned before, studies state engagement as a more accurate measure of social media impact. With that as the foundation, we used years of research to fine-tune a highly-accurate weightage system.
Using these methods, the Qoruz Score is calculated separately for each platform.
Many influencers command huge payouts due to their massive follower-base. But many other factors that come into
play when considering influence.
Here are two influencers with widely-differing follower-counts:.
Mumbai, MH, India
Shilpa Shetty is a famous movie star and a large part of her audience is interested in that aspect of her social content.
Mumbai, MH, India
Sapna Vyas Patel's (popular fitness influencer) Instagram is dedicated towards fitness-related content.
We are simply illustrating how the Qoruz Score can help identify influencers who are just as good as, or better than,
famous celebrities with massive follower counts. The scoring system from this influencer marketing platform concisely measures influencer effectiveness on the basis of data and ranks them without bias. Marketers still have the responsibility of evaluating the myriad other factors and picking the influencer who best fits their goals and objectives.
We envision influencer marketing to become integral to the overarching marketing landscape. And as part of this industry, we are determined to make it more holistic, transparent, and powerful for businesses and influencers everywhere.
Influencers nurture strong, personal connections with their followers that brands cannot achieve today. The bigger the brand, the harder it is to be close and personable with your followers.
Influencers have the ability to sway the purchasing decisions of their followers due to their expertise, charisma, or authority. By also letting followers into their lives, influencers manage to build powerful relationships based on loyalty and trust.
This is why an increasing number of companies are opting for influencer marketing.
Most believe influencer marketing is as simple as finding a popular social media influencer, connecting with them, and paying them to create posts about your brand.
The truth is:
There's a lot more to consider behind the scenes.
From influencer metrics to audience behaviour, influencer marketing consists of a complex world of data and patterns that make it work.
From choosing the right influencer with the right audience to tracking the performance of every single post, influencer marketing needs a strong understanding of the field and lots of precise data to achieve true success.
With Qoruz, analyzing and understanding information has never been more comprehensive or simple. Take the step towards your first influencer marketing campaign by clicking here.
Here are a few simple steps to help you reach out to influencers:
Social influence is measured by analyzing the influencer’s social handle data. It includes metrics like reach, engagement, follower growth etc.
Influencers’ Social Media statistics and analytics can be viewed for free by signing up with Qoruz.
Influence score is calculated by a combined analysis of influencer's engagement, reach, growth rate, follower count, and more metrics. Different influencer marketing platforms give different weightage for these metrics when they arrive at the influence score.
Influencer media value is calculated by the influencer's follower count, engagement, and popularity on their Social Media channels.
Consider the following points when looking for an influencer
Several influencer marketing platforms in the market would automate all these processes.